Driving traffic and potential customers from social media websites is always a challenge. There is so much competition that you have to do something unique — almost every time — to give yourself a solid chance.
Fortunately, there are more ways than you usually think of for driving traffic from social media websites.
When we talk about social media marketing, we mostly think of Facebook and Twitter. However, LinkedIn is another platform that can drive significant traffic.
In February 2014, LinkedIn opened its publishing platform called LinkedIn Pulse. It allows anyone to publish content on LinkedIn which is then shown to many LinkedIn users.
LinkedIn Pulse has great potential, but still so many online businessmen and content marketers do not utilize it properly.
In this post, we discuss how to write a LinkedIn Pulse piece and drive amazing traffic from it.
But before we dive into the nitty gritty details, let’s first take a look at why you should use LinkedIn Pulse.
WHY LINKEDIN PULSE?
LinkedIn is a platform where individuals and businesses build credibility. It’s a very professional platform — unlike Facebook and Twitter — and can be used to enhance credibility and stamp authority. If a business regularly publishes high-quality content to LinkedIn, it is more likely to appear as an authority in its niche.
- On LinkedIn Pulse, you can easily publish and leverage shorter articles. Over 70% articles on LinkedIn Pulse contain less than 1000 words. On the other hand, guest-blogging requires long-form content with much more efforts and hardwork.
- Instant approval is another great advantage of choosing LinkedIn Pulse. In comparison, publishing a blog post on a well-established blog can easily take a few months.
Now let’s discuss a few proven tips and strategies that can help you succeed on LinkedIn Pulse.
1. PICK AN EXCELLENT TITLE
Just like any other online publishing platform, LinkedIn Pulse is also a somewhat crowded space.
It’s true that there are not as many publishers there, but there are still too many pieces of content. The only way to make your post stand out is to craft an excellent and highly interesting title.
Remember that LinkedIn has an algorithm. The more people click on your post to read it, the higher reach your post will get. LinkedIn will start showing your post to a larger number of people. It’s a snowball effect.
And it is the headline that encourages people to click on a post and read it. Craft interesting, intriguing, and highly valuable headlines that can attract more and more people.
Here are a few resources to help you writing the perfect headline for your post:
2. PICK THE RIGHT TOPIC
Headlines matter. However, no matter how good your headline is, it won’t work if you select the wrong topic.
Usually, these are the three types of topics that work best on LinkedIn Pulse:
- Business development and growth
- Self improvement and personal growth
But if your topic doesn’t fall into any of these niches, don’t worry. There is still plenty of opportunities.
Check out LinkedIn’s Channels. You will find plenty of topics. Ideally, you should try to find a topic that matches one of these channels.
Why is it important?
It’s important because each of those channels contains thousands of subscribers. If your content gets featured on any of these channels, it can garner a lot of attention and exposure.
3. REVERSE ENGINEERING
LinkedIn Pulse is still a relatively newer platform. There is still so much online marketers need to understand about it.
We don’t have concrete answers for what works and what doesn’t. So, in such a scenario, one of the best advices is to use the reverse engineering methods to learn from the best.
There are certain publishers on LinkedIn that drive thousands of traffic visitors from LinkedIn Pulse on a regular basis. In their own unique ways, they have identified the perfect formula of making it work.
Read their posts. Visit their profiles. See what they are doing. And learn from it.
- Notice how they use the platform
- What types of posts do they write?
- Which are their highest performing posts? Try identifying the reasons.
Then use that knowledge and apply it. By following tried, tested, and proven methods, you give yourself a much better chance to succeed.
4. GROW YOUR FOLLOWERS
Growing followers on LinkedIn is an extremely crucial step that so many content marketers and LinkedIn publishers completely forget about.
Most publishers get views only for featured articles. However, publishers with thousands of followers do not have that problem.
For instance, Bernard Marr is an influencer with nearly 900,000 followers. Even his worst-performing posts get thousands of views.
So focus on growing your followers. It will ensure that almost all your posts will get at least some traction and exposure.
5. FINISH WITH CTAS AND INCENTIVES
Here is the most important tip for you.
Whichever post you publish on LinkedIn, always finish it with a specific call-to-action. That call-to-action could be anything:
- Sharing your post on other social media websites, such as Facebook or Twitter.
- Following you on LinkedIn.
- Visiting your website.
It could be anything, but the important part is that you at least include some type of call-to-action. A post without a proper CTA is a total waste.
Furthermore, here is another tip that will serve you very well.
If you are driving traffic to your website, do not simply redirect them to your website’s homepage. You won’t be able to retain them.
Instead drive them to a squeeze page where you can capture their email information and build a long-lasting connection. Moreover, introduce a lead magnet — a free guide, email course, or whitepaper — at the end of your LinkedIn Pulse post to encourage more clicks and visits.
Having an incentive can dramatically increase the number of clicks and, therefore, the total visitors to your website.
LinkedIn Pulse has a lot of potential. However, it is being underutilized by most influencers and content marketers.
If you are committed enough, you can make LinkedIn Pulse work. And these 5 tips that we highlighted in this article will definitely help.